“Then in order to buy enough to give Christmas presents to our family, it was just a little more to buy a hundred, and then I thought it’s just a little more to buy a thousand and just bargain-wise it didn’t make sense.
Liebsch says they’d only planned to make it a family keepsake. It was a short story about caring for a new puppy. By 2014, she’d retired from marketing to focus on writing, and her 12-year old niece asked to write a book together. These stories stayed in the back of her mind for years. Because the ones who have too much feel guilty because their friends aren’t getting as much as they are, and the ones that don’t have enough feel bad because they feel like they’re left out.” "And I didn’t realize both sides of the spectrum feel left out.
“And one day he started crying, and he said, ‘Why can’t I take my money to school in a baggie like everyone else?’" Liebsch recalls. She’d send him with what she calls "too much money’" in a fancy leather wallet. She admits she overcompensated a bit when her own son started taking money for book fairs as a preschooler. "And I didn’t realize that affects both ends of the spectrum until my son was born.”īy the time she became a mom, Liebsch had a degree in sociology and was working in marketing. “I always felt like my friends had so many different books and I could pick the cheapest one that was available, and I always felt left out," she says. Liebsch says when she was growing up, her family couldn’t afford to send her with much money to buy books.
She also knows that a school book fair can make a student feel like an outsider. Today, her creation-the Books 4 Kids program-donates books to children in South Dakota and around the world.Ĭoleen Liebsch is an CEO of Books 4 Kids. A few years ago, Coleen Liebsch had to make a choice: would she finish the horror novel she was writing, or would she jump on an unexpected opportunity?
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